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What is Tracking Code?

Tracking Code (also known as a Pixel) is usually a JavaScript that records who's been to your website, when, for how long, what they clicked on & which pages they viewed.

What is a Customer Persona?

A Customer Persona is a model of an ideal customer. It includes information about the demographics (age, gender, location, and occupation) as well as psychographics (motivations, likes, dislikes, pain points).

What is a CRM and How Does It Help Me Sell?

What is a CRM? A CRM is business software that helps you organize and track visitors. prospects, clients & customers. In this article, I explain what it is, how it works and why sales people should be using it.

What Is Growth Marketing?

People always ask, what is Growth Marketing? Growth Marketing is also known as Inbound Marketing. I explain what it is, how it works, and what it can mean for your bottom line.