A Customer Persona is a model of an ideal customer. It includes information about the demographics (age, gender, location, and occupation) as well as psychographics (motivations, likes, dislikes, pain points).
What is a CRM? A CRM is business software that helps you organize and track visitors. prospects, clients & customers. In this article, I explain what it is, how it works and why sales people should be using it.
People always ask, what is Growth Marketing? Growth Marketing is also known as Inbound Marketing. I explain what it is, how it works, and what it can mean for your bottom line.